Does Woolrich Cater to Hipsters?

Woolrich shirt birthday gift.

My wife went to Woolrich in Manhattan with my old and torn, rustic Woolrich shirt, and she showed it to them and they said they had nothing approximating its look. They told her they keep all the old patterns in a vault and release them some years, so she should keep an eye out in the future.

She also had trouble sizing the shirt with them that she got me. (A shirt a little too red.) They told her they switched to European sizing.

"Why would they switch to European sizing? Woolrich supplied blankets during the Civil War," my wife said to me. Woolrich is an American outdoor tradition. 

"It's odd," I said.

"I think they're catering to hipsters in Soho," she said.

Well, what the hell. If they're catering to hipsters in Soho, they can't escape Woolrich's past as an outdoorsman's company. 

I still wear my old and torn shirt, and the red plaid? Looks like Santa Claus but it might have its occasions.